Our Soft Side

As New Zealand’s favourite bread, we reckon we have a responsibility to support the community. So here’s where we tell you what we’re doing as and when our activities are finalised.

A truckload of bread for hungry kids

'National Lunchbox Day', raising much need funding and building awareness to help end child hunger right here in our own backyard.

Our soft side - helping Kiwi kids

As New Zealand’s favourite bread, we reckon we have a responsibility to support the community. So here’s where we tell you what we’re doing.