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Tip Top Bakery News

Like to know what’s happening in the world of Supersoft® from Tip Top®? Then you’ve found the right place.
Here we’ll share everything that’s exciting and important about our brand and products, along with how we’re supporting the community.

A truckload of bread for hungry kids

'National Lunchbox Day', raising much need funding and building awareness to help end child hunger right here in our own backyard.

Tip Top Bakery honoured in Reader’s Digest survey

Tip Top Bakery has been honoured as one of New Zealand’s most trusted brands in the annual Reader’s Digest survey of Trusted Brands

Tip Top® Goodness Grains bread launch

Tip Top® targets teens and young adults with new Goodness Grains™ bread

"Share Your Memories" of eating bread competition

The way we love our food sticks in our memories, here are some great ways that kiwi's remember their bread............"Good on ya Mum, Tip Tops The One"

Mum's the word

The mums of New Zealand have spoken, and their word is that the new sliced white 700g loaf from Tip Top Bakery is The One.

Tip Top Bakery make-over & The One launch

On the 20th February 2012 the Tip Top Bakery range receives a well deserved make-over.

New Tip Top® Super Soft® - TV and Media

See the latest Tip Top® Super Soft® TV and Print Media campaign here first.

Our soft side - helping Kiwi kids

We’re showing our soft side by throwing our support behind national kids charity KidsCan.